Value:  Everything in Context

Value: Everything in Context

Good afternoon!  Today I'd like to talk a little bit about value, specifically about the value of homes built in Vermont.  Let me explain more:

We assign value to everything, inanimate objects or otherwise, out of a need to weigh options and make decisions.  It is referred to as Prospect Theory and the theory states "...that people make decisions based on the potential value of losses and gains rather than the final outcome..." (source:  Wikipedia)  But enough about the science, as that's not really the goal of this article; instead I want to address how value plays a key role in homes, and more specifically about homes built and delivered by Vermont Modular Homes.

I hinted at value a bit in Home Value: Homeowners Insurance last week.  I made some effort to explain homeowners insurance in Homeowners Insurance: Coverage, where I talked about different coverage options, and how the value of your property may or may not be covered with your current homeowners insurance.  My attempt to demystify the homeowners insurance policy was so that you have a better understanding of how it works, and just what you have for coverage.  This was because I understand you value your home and property, and honestly have found it as a topic people are usually less than informed about.  A few times I've heard people talk about having minimum coverage for their home because insurance is insurance, it's "all the same."  As you may have seen in my first post about Homeowners Insurance, that is actually factually incorrect, and can lead to disappointment in an already distressing and emotional time.

Value is key to decisions we make, and it's key to your home built with Vermont Modular Homes.  A few times, it's been questioned why the homes we build are at the price they are, and don't cost more or less.  You've heard the phrase "you get what you pay for" before, and I can't tell you how absolutely false that is.  That is a misconception for businesses to charge you more money and you to feel comfortable paying more.  It's a marketing gimmick, and it works.  I'm sorry, but that's just not how Vermont Modular Homes operates.  Nowhere will you see on a price sheet a line item called "gouge", because that's what it would be if it were properly listed.  Then you have the whole concept of "we are in the business of making money."  Yes, actually, every business does have an underlying need to generate money; it's the point.  But I fail to see where greed, gouging, and blanket statements like "you get what you pay for" need to ever enter the scenario.  What happened to the original values business owners had, like integrity and honesty, or pride in workmanship?  

Quality is paramount, and with quality you get a higher value.  Vermont Modular Homes is proud to be a quality oriented builder of homes throughout Vermont and the surrounding area.  Each house is 100% custom built, and is tailored to the individual(s) purchasing the house.  Why would you go somewhere else and get told "this is how it is", then pay more because you get what you pay for, but get less?

So why is our price what it is?  It's simple really; you are getting what you asked for.

Does the house Vermont Modular Homes cost less than others?  Yes, it does, and it would be a bold faced lie to say the house is the least expensive out there because it's not.  Unlike others out there that give you choice A, B, or C and that's it, you get a custom built home exactly how you want.  Why get locked into something that is 75% what you want, and settle?  Never settle!  Now that I've said Vermont Modular Homes isn't the least expensive, it's also not the most expensive.  Unfortunately, there are also companies out there, many even in Vermont, that will charge you a lot more for the same thing we provide and you don't get a choice on what you get.  You get option 1 or 2, but not 3; that's really not a good attitude to have when building your home.  Free yourself from the limits of higher costing cookie cutter homes and prefab designs.  Free yourself from the limits of manufactured single and double wide homes that are "the same" as modular, because they're not.  Don't ever get trapped into the logic "you get what you pay for" because you might actually just be padding someone's pocket.  Nonsense!

Value is relative really, and at the end of the day, I can only provide you information in the hopes that you are informed and educated on the product you are looking at.  Not once have I said you should buy a house from us and not someone else, because honestly where you buy the house is not important.  What's important is that you are informed, and get what you really are after, and don't get gouged.  It's time for businesses to fight back against corporate greed, and remember their roots.  Vermont Modular Homes knows exactly where in the continuum it stands, and I personally will tell you that your happiness is paramount with Vermont Modular Homes.  It's your home, where you are going to be living, and you need to be happy with what you get.  You do not need an empty wallet in the process.

Value.

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